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Fashion

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Fashion

A Medium Can Vary by Twelve Centimetres Between Brands, Which Is Why Half of Everything Comes Back

There is no universal clothing size standard. Each brand sets its own charts, fit models and grading rules, and the result is a return rate that fashion e-commerce has simply priced in rather than fixed.

Aug 20, 2026/3 min read

Identical grey jumpers on a rail, each a visibly different width

Fashion

Fifty Nine Per Cent of What the World Wears Is Polyester, and Eighty Eight Per Cent of That Is Fossil Fuel

Global fibre production hit 132 million tonnes in 2024. Recycled fibres remain under eight per cent of it, and the recycled polyester share actually fell. The wardrobe is a petrochemical product and the labels rarely say so.

Aug 20, 2026/3 min read

Spools of synthetic yarn on a textile mill machine

Fashion

The Gulf Lost Up to a Quarter of Its Luxury Shoppers. The Brands Responded by Moving Further Upmarket

Bain puts the shrinkage in the Gulf's luxury customer base at 15 to 25 per cent in early 2026 while the Americas surged. The industry's answer to losing aspirational buyers has been to stop trying to keep them.

Aug 18, 2026/5 min read

A luxury boutique frontage in a Gulf shopping mall

Fashion

Fashion Brands Spent Years Fighting Resale. Now They Want to Run It

Secondhand is a 393 billion dollar market and roughly a tenth of all money spent on clothing. Zara, H&M, Levi's and others are building their own platforms to capture a trade they used to ignore.

Aug 17, 2026/3 min read

A rail of secondhand clothing in a shop interior

Fashion

Nobody Can Agree How Big Modest Fashion Is, and That Is the Story

One widely cited figure puts the category at 86 billion dollars. Another puts it at 254 billion. The gap is not a rounding error, it is a disagreement about what modest fashion actually is.

Aug 16, 2026/3 min read

A sculptural drape of matte black fabric lit to show its texture

Fashion

New York Opens Fashion Month With a Debut and Closes It With Thom Browne

Seventy shows across six days, spring collections shown in autumn, and a designer taking over a house whose founder's name is still on the door. The September calendar is set.

Aug 16, 2026/2 min read

A lit empty runway with the audience seated on either side before a show

Fashion

How to Stop Gulf Summers Destroying Your Clothes

Heat, sweat, hard water and relentless sun age a wardrobe faster than wear does. Most of the damage is preventable, and almost all of it comes down to washing habits rather than fabric choice.

Aug 12, 2026/4 min read

Pale linen shirts drying on a line in shade

Fashion

Cost Per Wear Is the Only Fashion Maths That Survives Contact With a Wardrobe

The price tag tells you almost nothing. Divide by the number of times you will actually wear it and the expensive coat is frequently the cheap one, but only if you are honest about the denominator.

Aug 8, 2026/4 min read

A short rail of well-made garments in neutral tones

Fashion

Sheer Dressing Is Back and the Argument Came With It

Illusion gowns and transparent couture are dominating red carpets again, and the online reaction is as reliable as the trend. Both are doing exactly what they are designed to do.

Aug 6, 2026/4 min read

Sheer layered chiffon draped over a mannequin torso

Fashion

Fashion Has Rediscovered Colour, and Picked Lilac to Prove It

Pantone named Burnished Lilac and Amethyst Orchid for the season while runways ran rainbow brights. After a decade of neutrals, saturation is the statement.

Aug 6, 2026/3 min read

Fabric swatches in lilac and bright block colours

Fashion

The Barrel Jean Is Being Quietly Talked Out of the Room

Two years of exaggerated curved legs are giving way to restrained shapes, brown washes and embellishment. The silhouette is not dead, it is being sanded down.

Aug 6, 2026/4 min read

Folded denim jeans showing seam and wash detail