Latest Trends
The Crookie: How a Paris Bakery's Side Project Broke TikTok
A Paris pastry chef stuffed cookie dough into a croissant almost as an afterthought, and it turned into a worldwide bakery trend within months.
Apr 10, 2024
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5 stories for“viral bakery trend”
Latest Trends
Whatever Happened to Tanghulu, the Candied Fruit Craze?
Sugar-glazed fruit skewers turned into a shop-opening frenzy across Korea in 2023, then collapsed almost as fast as the chains had multiplied.
Feb 5, 2026
Latest Trends
The Pistachio Economy Dubai Chocolate Built (and Broke)
One viral chocolate bar turned pistachios into the food world's hottest commodity, and the ripple effects have reached lattes, croissants, and ice cream.
May 14, 2025
Latest Trends
Basque Burnt Cheesecake: Why the Scorched Slice Won't Fade
A cramped pintxo bar in San Sebastian invented a deliberately burnt cheesecake, and it quietly became one of the world's most copied desserts.
Mar 5, 2024
Latest Trends
Sourdough Never Really Left, and Now It's Bigger Than the Pandemic Peak
The lockdown starter craze was supposed to fade with the pandemic. Search interest and market data suggest sourdough is only getting bigger.
Mar 1, 2024
