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5 stories for“fashion resale 2026”

Secondhand Fashion Has Become a Style Signal, Not a Compromise

Preowned clothing is moving into the center of fashion as shoppers pursue value, individuality and access while brands reconsider their resale strategies.

Jul 31, 2026

Fashion

Fashion Brands Spent Years Fighting Resale. Now They Want to Run It

Secondhand is a 393 billion dollar market and roughly a tenth of all money spent on clothing. Zara, H&M, Levi's and others are building their own platforms to capture a trade they used to ignore.

Aug 17, 2026

Fashion

Sustainable fashion: progress report on a promise

After years of greenwashing, the secondhand market is growing 11x faster than retail. Real progress on sustainability exists, but the scale of waste remains sobering.

Sep 15, 2025

Fashion

The Gulf Lost Up to a Quarter of Its Luxury Shoppers. The Brands Responded by Moving Further Upmarket

Bain puts the shrinkage in the Gulf's luxury customer base at 15 to 25 per cent in early 2026 while the Americas surged. The industry's answer to losing aspirational buyers has been to stop trying to keep them.

Aug 18, 2026

Fashion

Nobody Can Agree How Big Modest Fashion Is, and That Is the Story

One widely cited figure puts the category at 86 billion dollars. Another puts it at 254 billion. The gap is not a rounding error, it is a disagreement about what modest fashion actually is.

Aug 16, 2026