Latest Trends
How consumers plan to spend differently in 2026
Growing wealth inequality is reshaping consumer behavior. Experiences over goods, values over discounts, and AI shopping tools mark 2026's divide.
May 20, 2025
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22 stories for“consumer trends 2026”
Latest Trends
A Ten Trillion Dollar Industry Has Started Telling Its Customers to Stop Optimising
The 2026 wellness forecasts describe a pivot away from peak performance and towards something more ordinary. That is a strange message from a sector selling trackers, protocols and longevity clinics, and it is worth taking seriously anyway.
Aug 22, 2026
Latest Trends
Why Renewable Power Is Becoming Essential Infrastructure Across the Middle East
Solar systems are increasingly keeping hospitals, schools, water networks and street lighting operating where centralized energy supply is expensive or unreliable.
Aug 3, 2026
Latest Trends
Qatar's Summer Bootcamp Treats Young People as Builders, Not Just App Users
A hands-on Qatar technology program is guiding 124 young participants from ideas toward viable startups. The deeper value lies in learning how to test, build and adapt.
Aug 1, 2026
Latest Trends
The Rest of the World Has Started Wearing Perfume the Way the Gulf Always Has
Higher concentrations, heavier notes, oud at the centre and fragrance treated as something you layer rather than spray. The global market has moved toward a regional habit, and Middle Eastern houses are no longer the niche option.
Aug 21, 2026
Latest Trends
Why There's Suddenly Not Enough Matcha to Go Around
A global cafe boom collided with a limited Japanese harvest, and now matcha lattes are getting rationed, waitlisted, and quietly more expensive.
Oct 8, 2025
Latest Trends
Matcha is taking over your local cafe faster than coffee
Gen Z made matcha aesthetic, brands made it accessible, and now supply can't keep up. What happens when a trend grows too fast.
Sep 30, 2024
