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Matcha is taking over your local cafe faster than coffee
Gen Z made matcha aesthetic, brands made it accessible, and now supply can't keep up. What happens when a trend grows too fast.
Sep 30, 2024
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14 stories for“cafe culture”
Latest Trends
How the Middle East Became Specialty Coffee's Next Big Market
Dubai and Riyadh are hosting barista championships and single-origin tastings as third-wave coffee culture reshapes a region long defined by cardamom-spiced brews.
May 5, 2025
Latest Trends
Why There's Suddenly Not Enough Matcha to Go Around
A global cafe boom collided with a limited Japanese harvest, and now matcha lattes are getting rationed, waitlisted, and quietly more expensive.
Oct 8, 2025
Latest Trends
The Pistachio Economy Dubai Chocolate Built (and Broke)
One viral chocolate bar turned pistachios into the food world's hottest commodity, and the ripple effects have reached lattes, croissants, and ice cream.
May 14, 2025
