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35 stories for“Middle East markets”

Once niche, modest fashion is now a USD 295 billion market, and the GCC's influence is reshaping global style. Major luxury brands are paying attention.

Jul 30, 2024

Fashion

The Gulf Lost Up to a Quarter of Its Luxury Shoppers. The Brands Responded by Moving Further Upmarket

Bain puts the shrinkage in the Gulf's luxury customer base at 15 to 25 per cent in early 2026 while the Americas surged. The industry's answer to losing aspirational buyers has been to stop trying to keep them.

Aug 18, 2026

Results

Modest fashion's global moment and the GCC's role in it

The Gulf Lost Up to a Quarter of Its Luxury Shoppers. The Brands Responded by Moving Further Upmarket

Results

Modest fashion's global moment and the GCC's role in it

The Gulf Lost Up to a Quarter of Its Luxury Shoppers. The Brands Responded by Moving Further Upmarket